MOVILH, the widest organisation defending LGBT rights for the past twenty years in Chile, launched a campaign called "El amor es amor" (Love is love) http://www.movilh.cl/elamoresamor/ rallying people from across the political spectrum, as well celebrities and regular citizens to bring attention the the issue of equality, and remind the the gorvernment of the promises it had made during its electoral campaign.
As a way to gather wider support a "March for Equality" was organised, and received wide coverage in the news. The support by celebrities and politicians proving to be an effective way to campaign. MOVILH also showed how the issue was a cross-cutting concern across ideological lines.
Here are two videos regarding the campaign and the march.
And some images from the march:
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